Google E-commerce Setup, Installation, and Training
Google E-commerce is an add-on for your Google analytics account and is designed for sites that sell merchandise online via shopping cart. It relates the site stats provided by analytics to actual sales data. Track your return on investment for an online ad or directory listing, identify which keywords are bringing in the most sales, and more.
Our service includes accessing your analytics account to enable E-commerce, installation of the additional tracking code on your site, mapping of your shopping cart variables to send information to the e-commerce program, verification that it’s tracking properly, and a tutorial on all the basics.
Here's a screenshot of the e-commerce overview page. It gives site owners a broad view of their site's retail performance in real dollars. Other e-commerce pages drill down into much greater detail, pointing to areas for improvements and greater returns.
