Google Adwords pay-per-click campaign packages
Google allows site owners to place small ads on the top and right side of their search pages for a price that is decided according to a bidding process. You pay for each click-through from these ads to your site, or by each thousand times the ad is shown depending upon how the campaign is targeted. Your goals for determine which pay structure makes the most sense for you.
Adwords pay-per-click is the express train to getting targeted traffic to your site and is completely controllable for budget as well as fully track-able for results. This kind of advertising is extremely popular now because it puts you in the driver’s seat in a way that phone book ads or radio/tv commercials cannot ever do. Your ads, daily budget, and targeting can be changed without limit and near instantaneously whenever it’s advantageous to do so.
Whether you choose to manage your own Adwords campaign, or you want us to fully manage it for you, we’ve got a package for you that makes it easy to get started.
Solo package
We create your account, setup your budget and billing options, create your campaigns/adgroups/ads structure, create your keyword lists for each ad group and create ads based on the copy you give us. An Adwords basics tutorial is included also, after which we turn the reigns over to you.
*Additional, advanced training sessions are $99 each and can last up to an hour.
Expert package
Includes the solo package plus full management of your campaign by our Adwords experts. We’ll tune in your campaigns for each page, one by one to achieve the most targeted traffic and the lowest cost per click. Then we’ll keep on managing your campaigns for the same amount per month for as long as you want. Great for busy site owners who’d like to get home once in a while!
*Note, your click through budget is separate from our setup/management charge, and is paid directly from your credit card to Google. You can set a daily budget for this that will not exceed the amount you specify. This allows you to control the cost of your campaign.
For examples of Adwords campaign management tools and stats pages visit these links:
Campaigns Page - Your adwords account can contain multiple campaigns for different geographic areas or product groups.
Ad groups page - Each campaign can have multiple adgroups to target different sets of keywords with a unique set of ads.
Ad variations - Each adgroup can have multiple variations on an ad to try out different ad copy.
